Present every week
Social media for medical practices, present every week without ever exposing a patient.
A monthly calendar, posts written and designed in English and Spanish, comments and messages answered within the rules a practice has to keep, and the Google Business Profile kept as alive as the feed. Coordinated with the paid campaigns so every channel says the same thing.
Led by Elias Isea, with Roger de Oca
Quoted in writing before any campaign starts. Accounts stay in your practice’s name.
What you get
A practice that shows up every week, in both languages.
A monthly calendar
Themes, dates and formats planned a month ahead around your specialty, the season and what patients ask: what to expect at a first visit, how a condition is managed, who the team is.
Posts in English and Spanish
Written and designed by people who speak both, never translated by software, with the identity of the practice on every piece. Branding and content makes the pieces; this service publishes them.
Community management
Comments and direct messages answered in the practice’s voice on business days, with one rule above all: nobody is ever confirmed as a patient, and any medical question moves to the phone or the office.
Reviews answered without revealing anything
Public replies to Google and social reviews that thank, invite and never confirm a visit, a diagnosis or a date. How we reply to patient reviews.
Google Business Profile
Posts, photos, hours and questions kept current on the profile most patients see before the website. Why the profile matters for doctors.
Coordinated with paid campaigns
Organic posts and paid ads planned as one calendar, so a campaign about a service lands on a feed that talks about it too.
Digital marketing for medical practicesWho this is for
- A practice whose last post is from two years ago and whose profile still shows the old address
- A clinic where the front desk answers social messages between patients
- A physician who wants to educate publicly and does not have the hours
- A healthcare organization with events, programs and members to keep informed in two languages
How it works
- 1
A conversation and a written scope
Which networks, how many posts a month, in which languages, who approves. Quoted in writing before the first post.
- 2
Accounts and rules set up
Profiles in the practice’s name with us as managers, the identity applied, and a short written rulebook for replies: what we answer, what goes to the office, what never gets said.
- 3
A month planned, reviewed, published
The calendar arrives before the month starts, you review it, we publish it. Comments and messages are answered on business days.
- 4
A monthly report, in plain language
What was published, how the audience grew, what people asked, and what changes next month. Counts, never names.
The rules of a medical practice’s feed.
A social account is a public place, and a practice’s replies are read by everyone. Nobody is ever confirmed as a patient in a comment, a reply or a message, whatever they wrote first; a medical question is answered with an invitation to call the office, never with advice in public. Patients appear in photos or videos only with a signed written authorization, and usually not at all.
No post promises a clinical result or calls the practice “the best” without a basis, and reviews are shown as what they are: public Google reviews. Direct messages that contain health details are moved to a channel your practice controls, and DEOCAs keeps none of it: we manage the accounts, and the practice owns them and everything in them.
Fair questions
Which networks should a medical practice be on?
Fewer than you think. For most practices, the Google Business Profile plus one or two networks where their patients actually are, kept alive every week, beat five accounts updated every few months. The written scope names the networks and the reasons.
How do you answer someone who says they are a patient?
Kindly, and without confirming it. A public thank-you, an invitation to call the office for anything about their care, and nothing that reveals a visit, a condition or a date. The same rule applies to negative comments, where the temptation to correct the record is strongest. Read the guide to replying to patient reviews.
Do you post in Spanish?
Yes, written by people who speak it, at the same time as the English post. A bilingual practice is bilingual every week, not only on the website.
Do I have to approve every post?
You approve the monthly calendar, and any post that makes a medical statement is approved by the physician whose name it carries. Routine posts inside the approved calendar go out on schedule. You can change the rule to approve everything if you prefer.
Who owns the accounts?
Your practice. Every profile is opened or kept in your name and we work as managers. If we part ways, you remove our access and keep the audience, the history and the content.
Does this include paid ads?
Not on its own. Paid campaigns on search and social are their own service, and the two are planned as one calendar when a practice takes both. See digital marketing for medical practices.
Related reading
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