Where patients start
Primary care website design for internal medicine and family practice.
A primary care doctor is chosen differently. The patient checks whether you take their plan, searches the condition that worries them, and picks from the map. We build the site around those three moments, in English and Spanish, with a page of its own for every clinician in the practice.
We build and maintain the site of Dr. Jason M. Goldman, internist and 2025-2026 president of the American College of Physicians, and the platform of the ACP Florida Chapter. Quoted in writing before any work starts; a typical practice site launches in 4 to 6 weeks.
What you get
What a primary care site has to get right.
One insurance list, with the date it was checked
The first question a new patient asks is whether you take their plan. Every accepted plan lives on one page and nowhere else, so there is one thing to edit and nothing to contradict, and the page shows the date it was last reviewed instead of leaving the patient to guess.
A page for each condition and each visit
Patients search the annual physical, the diabetes check, blood pressure, cholesterol and the Medicare annual wellness visit long before they search your name. Each one gets its own page, written with you, so the search has somewhere to land and something honest to read.
The map, the hours and the phone in agreement
Primary care is decided on the map. Name, address, hours, holiday closures and phone number say the same thing on the site and on your Google Business Profile, with the right categories and the languages your front desk speaks. What the profile decides for a practice.
A real page for every clinician
One page per physician, nurse practitioner and physician assistant: a real photograph, the training, what they treat and the languages each of them speaks. Built so the clinician who starts in March is an afternoon of work, not a redesign. See how we write a physician bio.
A separate door for referring colleagues
The specialist sending you a patient does not need the patient pages. Colleagues get their own route: who to call, which secure channel to use, what you need with the referral and how fast your office answers, kept apart from the path a patient follows.
Requests, portal and Spanish that sounds like Spanish
The appointment request and the patient portal live in the system your practice contracts, and the site links to them clearly. Your Spanish pages are written by a person at their own addresses, with the tags that tell Google which page belongs to whom.
The platforms that sign an agreement with youWho this is for
- An internist opening a practice, or leaving a group, who needs a site that is finally theirs
- A family practice that grew from one physician to five on a site built for one
- A primary care office whose front desk answers the same insurance question forty times a week
- A practice with a large Spanish-speaking panel that is still English-only online
How it works
- 1
A conversation about your panel
Which plans you take, which clinicians see patients, which languages your front desk speaks, where your referrals come from and where they go. Then an itemized quote in writing before any work starts.
- 2
The structure before the design
Internal medicine website design is structure before it is styling: the insurance page, the condition and visit pages, the clinician pages and the colleague route are planned as one map, so the site still makes sense the year the practice adds a third provider.
- 3
Build, verify, launch
Built from zero on our own stack with your real photographs and your real bios, verified against Google Core Web Vitals and WCAG 2.1 AA. A typical practice site launches in 4 to 6 weeks.
- 4
We keep the parts that go stale current
Plans, hours, closures and new clinicians age first. Website maintenance keeps them and the Google profile in step after launch, so the site never tells a patient something your front desk has to correct.
Where the site stops and your platform starts.
The site is where a patient decides to call you, not where they describe a symptom. Appointment requests, messages and results belong in the system your practice contracts, the one that signs a business associate agreement with you, and the site sends the patient straight there. DEOCAs never receives, stores or transports patient information, and no page we build asks a patient for any. See which platforms sign that agreement.
Nobody honest promises you a position on Google, and an insurance list is only true while somebody keeps it true. What we promise is a page built so that update takes minutes, a date on it so patients know how fresh it is, and a written quote before any work starts. If you are not sure the site you have needs replacing, the $197 audit says so honestly and the report is yours to keep, whoever you build with.
Fair questions
How do we keep the list of accepted insurance current?
The list lives on one page and nothing else on the site repeats it, so there is one place to edit and nowhere to contradict it. Your front desk can update it in minutes, or we do it under a maintenance plan, and the page shows the date it was last reviewed. It also tells patients to confirm with their plan, because coverage can change mid-year and no website should promise otherwise.
Do you build a page for each condition we manage?
Yes, and that is where most new patients arrive. Annual physicals, diabetes management, blood pressure, cholesterol, thyroid, the Medicare annual wellness visit and the preventive screenings you order each get a page, written with you in plain language. The page explains what the visit is, who it is for and what happens in it. We never invent a claim or a result.
We have several clinicians. Can the site hold them all?
That is the normal case in primary care, and a family practice website has to be built for it from the start. Each physician, nurse practitioner and physician assistant gets a page with a real photograph, their training, what they treat and the languages they speak, and adding the one who starts next quarter is an edit, not a rebuild. See how we write a physician bio.
Can patients book appointments or see results on the site?
They can reach both from the site, and neither happens on it. Scheduling, the patient portal and messaging live in the platform your practice contracts, which signs a business associate agreement with you. The site links to them where a patient looks for them, and DEOCAs never receives, stores or transports patient information. See the platforms that sign an agreement with you.
Does the Google Business Profile really matter this much?
For primary care, more than for almost any other practice. Patients search for a doctor near them and choose from the map, so the name, address, phone, hours and holiday closures have to agree between the profile and the site, with the right categories and the languages your office speaks. We set the profile up to match the site and keep both in step. Read what the profile decides for a practice.
Should the Spanish version be a translator on the English one?
No. Translation software reads like translation software to the family deciding whether to trust you, and Google treats the result as a copy of the English page. Your Spanish pages are written by a person in the register your patients use, published at their own addresses, with the language tags that tell Google which version to show to whom. See how a bilingual medical website works.
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