Blog
Guides for physicians building their digital presence.
Practical, plain-language articles on medical websites, healthcare SEO and the tools a practice actually needs, written by the people who build them.
Four themes, each tied to something we do every week: building or replacing a medical website, diagnosing and maintaining one, getting a practice found and trusted on Google, and the small tools a practice can use without ever touching patient data. Every article exists in English and Spanish, cites its sources and ends with a next step you can take today.
Latest articles
A bilingual medical website: what a Spanish version actually requires
A translation widget is not a Spanish version. Here is what a physician site needs so that a Spanish-speaking family finds it, trusts it and calls: written pages, their own addresses, the right language tags, and a front desk ready for the call.
September 14, 20268 min readHow much does a medical website cost? What drives the price and how to read a quote
The honest answer starts with three ranges and ends with a written quote. Here is what actually moves the price of a physician website, where the hidden costs sit, and the questions to ask of any quote before you sign it.
September 14, 20267 min readOnline scheduling for medical practices: what a physician website needs to take appointment requests
Patients expect to ask for an appointment from their phone at 9 pm. Here is what that takes on a physician site: the difference between a request and a booking, what the form should and should not ask, and who signs the agreement with the scheduling vendor.
September 14, 20268 min readMedical website redesign: the checklist before you rebuild
Most redesigns start with a design and end with a drop in patients nobody can explain. This is the checklist that keeps the URLs, the content that ranks and the photos, and measures the old site before the new one goes live.
September 14, 20268 min readADA compliance for medical websites: what the law expects and what patients need
Patients with low vision, hearing loss or limited mobility visit your site more often than most practices assume. What the ADA is being used to claim about websites, the WCAG basics that matter for a practice, and how to check your own site in an afternoon.
September 14, 20268 min readHow to reply to patient reviews without disclosing anything
Every reply to a review is public and permanent, and a practice can violate a patient’s privacy in a single well-meaning sentence. The rule that keeps you safe, four templates, and what to do when a review is false.
September 14, 20267 min readWhy your medical practice needs a blog, and how to get it right
Most patients meet you through a search long before the first visit. A blog is how a practice shows up for those searches, and a medical blog has rules of its own. What the research says, what to get right, and how to start without a content team.
September 14, 202613 min readGoogle Business Profile for Doctors: The Fields Most Practices Leave Empty
For “near me” searches, your Google Business Profile matters more than your website. Most practices claim it and stop. Here is what the empty fields cost you and how to complete them in an afternoon.
September 13, 20268 min readMedical Website Maintenance: What a Monthly Plan Should Actually Include
A website is not a project that ends at launch. Here is what quietly breaks on a physician site, what a monthly maintenance plan should cover, and the red flags that tell you a plan is not really one.
September 13, 20266 min readWhat a Tampa Bay Medical Practice Competes Against Online
Tampa Bay is a big, competitive, bilingual market with several large health systems and thousands of independent practices. Here is what that means for a physician website, and what to build so local patients find you instead of the hospital down the road.
September 13, 20266 min readHIPAA and Your Website Contact Form: What Is and Is Not Protected Health Information
Most physicians either ignore HIPAA on their website or panic about it. Both are wrong. Here is what protected health information actually is, when a contact form creates it, and how to design one that does not.
September 13, 20267 min readHow to Write a Physician Bio Patients and Google Both Trust
After the home page, your bio is the page patients read most, and it is usually a paragraph copied from a CV. Here is how to write one that answers what a patient is really asking, and that Google can connect to your name.
September 13, 20267 min readWebsite Audit or Digital Consulting: Which One Does Your Practice Need?
Physicians ask us for “a consultant” when they need an audit, and for “an audit” when the problem is bigger than the website. Here is how to tell the two apart, and how to choose without overpaying.
September 13, 20266 min read10 Signs Your Medical Website Is Losing You Patients
Your website can look perfectly fine and still be sending patients to the practice down the street. Here are ten warning signs, what each one costs you, and how to check for them yourself.
August 16, 20266 min readWhat a Medical Website Audit Should Include (and What to Do With It)
A good audit tells you what is wrong, what it costs you, and what to fix first, in language you can act on. Here is what to expect, what to demand, and what to do with the report.
August 16, 20265 min readDigital tools a medical practice can use without touching patient data
Not sure what a custom tool could do for your practice? Here are eight concrete examples we build for physicians, none of which sends patient information to us, what problem each solves, and roughly what it takes.
August 14, 20265 min readWhen a custom tool pays for itself in a medical practice
Every practice has that one workflow held together by paper, spreadsheets, and memory. A custom digital tool replaces it with something built for exactly how you work.
August 10, 20266 min readSEO for Doctors: Why Good Search Practices Bring You Patients
Most patients never scroll past the first few results. Here is what search engines actually reward on a physician website, what to fix first, and how to know if it is working.
August 5, 20266 min readTalk to a person
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